Brand Identity

the gingerbread boy cookie shop



Short fact about the client
A personal logo for a baker who specialized in customized cookies (form, icing, etc.)

Basic Concept
Fun, happy, warm and friendly, also visualizing an elaborate cookie with detailed decoration to show this is more than your ordinary cookie.
Colours: Brown and Orange are natural colours of cookie, Red for accents.


 
hope studio



Short fact about the client
A photography studio

Basic Concept
It's about photography with a positive attitude, plus HOPE is actually the acronym for House of Photographic Experience. The photographic element was visualized by the focus sign in the middle of the "O".
Colours: Purple is serious and grand, complemented by expressive and funky Lime Green.




Theodora Subyantoro

Short fact about the client
A personal logo for a practising psychologist.

Basic Concept
The visualization of the client’s motto “Humanize Human Being Professionally”
Colours: A calming and dependable Dark Blue




TB Mart

Short fact about the client
A minimart located at Denpasar, Bali, Indonesia

Basic Concept
A balanced mix of traditional values, visualized through typography and ornaments, with modern products. The modern part came from the overall presentation of the logo.
Colours: Purple is chosen for the traditional feel and grandeur.



GMB

Short fact about the client
A brand for affordable car parts and products, aiming on middle and lower consumers.

Basic Concept
A direct connection with cars and speed.
Colours: Red for it's daring and energetic characteristis, Black for strength and boldness.



The Princess 2006


Short fact about the client
An event logo for Royal Princess, a photography studio specializing in fashion photography. The Princess 2006 was a contest held to choose their next model.

Basic Concept
A camera in capture mode, with tiara-like flash to represent "princess". The overall character is pretty, feminine, but also dynamic, like teenage girls, their main customers.



jump production



Short fact about the client
A production company.

Basic Concept
Jump is zesty, dynamic, and eager to be on top, the visualization is simply comic-like-curves for the motion jump.



PT. Alluvial Intertrans


Short fact about the client
A company moving in the export-import area, specializing in drilling/mining products

Basic Concept
Taking the form of “land” to visually translated the word “alluvial” (fertile soil).
Colours: Black represents oil, gold and silver represent valuable metal ores.